Mozilla FireFox - Download Free ( Part of Google Pack)

FireFox is a web browser created by Mozilla, the original creators of the Netscape series of browsers. ThisVersion owas released in November and quickly gained new fans because of its open source license and multitude of features.

"I usually don't worry about PC viruses, but last week's Scob attack snapped me awake. Scob didn't get me, but it was enough to make me ditch Explorer in favor of the much less vulnerable Firefox browser. The problem is that hackers continue to find and exploit security holes in Explorer. Many of them take advantage of Explorer's ActiveX system, which lets Web sites download and install software onto visitors' computers, sometimes without users' knowledge. ActiveX was meant to make it easy to add the latest interactive multimedia and other features to sites, but instead it's become a tool for sneaking spyware onto unsuspecting PCs. Firefox eschews ActiveX and other well-known infection paths. You can configure it to automatically download most files when you click on them, but not .exe files, which are runnable programs. I thought this was a bug before I realized Firefox was saving me from myself, since .exe files could be viruses or stealth installers."

Tools and Scripts

These are tools that would help you in a variety of areas such as seeing what ads appear for specific keywords, tracking and analyzing clickthroughs and revenue, scripts and much more.

• Good Keyword (http://www.goodkeywords.com)
• Digital Keyword Suggestion Tools (http://www.digitalpoint.com/tools/suggestion)
• AdLogger is an open source AdSense tracker designed for web publishers and website owners. AdLogger monitors and records all AdSense activity on your page in real time and compiles the data for you to review. (http://www.adlogger.org)
• AsRep Google ad tracking trial version (http://www.asrep.com/download.php)
• Google Analytics (http://www.google.com/analytics/)
• AdSense tracking script (http://www.monetizers.com/AdSense-tracking-script.php)
• Max Bid Tool (http://uv.bidtool.overture.com/d/USm/search/tools/bidtool)

Google AdSense is a program that offers an easy way for web publishers to display ads relevant to their site on their pages and earn money. It also offers pay per impression, or pay per click advertising, options to businesses who want to get the word out about their product or service to interested customers. Once you start your AdSense account don’t forget about it and wait for money to start rolling in. There is still work to be done.

Since you will only make money from click-throughs on your site, you’ll need traffic - and the more traffic, the more money you’ll make. Here are some tips for getting the most from your AdSense dedicated space and for driving up traffic:

• Location, location, location. Position your AdSense ads at the top of your page or near the focal point of your pages
• Offer freebies or unique content. Free stuff is a big draw to visitors and more visitors equal more click throughs, which turns into more money in your wallet
• Rotate content often and let your visitors know it’s always changing. It keeps them coming back for more.
• Keep those email addresses. It’s important to keep the email addresses of your visitors and let them know when your content has changed. Consider offering a free newsletter or ezine to your visitors to stay in contact with them.
• Add Google search to your site. In addition to offering visitors the convenience of searching on your site, you can make more money from Google by adding this feature.
• Keep your graphics small and simple. Because graphics and animations take longer to load than text and links, the simpler your pages, the quicker they load. And the faster they load, the faster your visitors can click their way to your profit.
• Keep the design simple and clear.

Reporting and monitoring is the next important step. Google has built in reporting features but you may want more detailed reports as well. The Google reports will show: Total number of page impressions

• Number of ad clicks and the click through rate
• The cost per click (CPC) and cost per 1000 impressions (CPM)
• Total earning

While this is wonderful, valuable information, you may also want to know:

• Click through rates of every page on every domain you are using AdSense on (the Google tool called “Channels” limits the information you get from each domain or ad type)
• Keyword reports if you have the Google Search feature on your site(s), so you can optimize for those search words
• Reporting in real time, rather than waiting 48 hours for reporting from Google
• Which particular ads are making you money
• Detailed information about each click including IP address, date/time, page the ad was on, particular ad that was clicked on, original referrer to your site

You can get all of this from third party AdSense tracking software, available online from a number of vendors. You may want to email Google to make sure it’s an approved script; otherwise you risk being removed from the AdSense program.

Once you have the data regarding which ads are working and which aren’t, change your preferences to stop running ads that aren’t paying off and increase the ads that are. There are options to change color palettes of the ads to better fit your site, a variety of ad formats to always keep your website looking fresh and don’t be afraid to rearrange content often

Understanding Google Approval Process

Read This Before You Apply for A Google AdSense Account

You must get your own website or blog ready before you apply for the Google AdSense program. If you do not have a website, you can register a web hosting package and get a domain at CurrentWebHosting.com. Please click on the following link, www.currentwebhosting.com, to get your web hosting package now. Click here for more information if you would like to join the Google AdSense program using your own blog.

Once your website is ready, you can apply for a Google AdSense account. Google has never publicly published details of its approval process. Here we provide you tips that you should follow to ensure a high possibility of getting your AdSense account approved.

Tips on Getting Your AdSense Account Approved

No one knows about Google approval process. In fact, no one knows how Google decides to accept or reject a site. However, one thing for sure - the main criterion for Google approval process is always the content of the website! Many sites got rejected because they didn’t provide enough or any good content at all. Those websites that consist of links that do not offer any informational content will also be rejected.

Google approval process approves websites that have significant real content. These could be in the form of articles, analyses of various topics, reviews and much more. If your website is solely focus on selling products and services, you could include informational articles about your products or your industry. You can also include reviews of your products.

Another reason why some business websites do not qualify for the program is that these businesses are in a very narrow niche market and the only Google AdSense ads they will get are from their niche market competitors. Competitor ads would be blocked by these businesses, filtered by Google, or both. So an AdSense program that serves no ads serve no purpose.

Similarly, website that focus only on links for generating search engine traffic do not provide any content at all. These sites may rack up fairly high traffic scores and so forth, but they do not qualify for AdSense.

One of the best and simplest strategies is to include at least 30 to 40 informational articles of 400 to 450 words on you website and update them from time to time. Writing these articles yourself may be a daunting task. However, the good news is that there are considerable websites that offer articles for free, and plenty of professional writing resources who can not only write high quality material for you, but can especially optimize that material to work well with search engines and the “qualification” processes for systems like AdSense.

Note

Google updates the AdSense policies regularly and you should read them before you submit your application to ensure a high possibility of getting your AdSense account approved. You can read the Google AdSense policies here: http://www.google.com/AdSense/policies

Adsense Money Formula

A lot of people would like to know the success AdSense money formula. The AdSense money formula below is one fundamental formula that you should know.

AdSense Income = sum ( [Price Per Click] X [Number of Click] )

Logically speaking, if you want to make more AdSense money, you have to either increase the number of clicks or the price per click. If you do one or the other your AdSense income will only go up.

How do You Boost Your AdSense Income

Increase the click through rate (CTR) on your AdSense ads is the most obvious strategy that will help you increase your AdSense income. There are two ways you can boost your CTR:

1. Getting more traffic for you AdSense web site,
2. Make your ads more clickable and position them at the right place.

Getting traffic takes time and efforts. It‘s a lot of hard work. There are several techniques that you can use to generate more traffic to your AdSense web site. These techniques are:

• Submit your AdSense web site to search engine and optimize your AdSense web site for search engine.
• Increase link popularity by link exchange, article marketing, directory submission and press release.
• Paid Advertising through classified advertising, banner advertising or search engine advertising.
• Participate in forums/groups related to the content of your AdSense web site.
• Add comments to other blogs.

Making your ads more clickable is another way to increase your AdSense income. It is relatively easy to do because you can adjust your AdSense ad format almost immediately. You can do the following adjustments to your AdSense ad format to improve your click through rate:

• Make them more noticeable by positioning your AdSense ads on top of your AdSense page.
• Google states that the most effective ad formats are 336×280 larger rectangle, the 300×250 inline rectangle, and the 160×600 wide skyscraper. However you should choose the best AdSense ad format that works for your AdSense web site. This requires tracking and testing.
• Create a custom AdSense palette that best suites your AdSense web site. In general, you can follow the following settings:
  • Border color : no border or background color of your website
  • Background color : background color of your website
  • Link color : color of your links
  • URL color : black
  • Text color : black or color of your main content

Increase AdSense Income by Targeting the Higher-Paying Keywords

You can create unique, relevant and quality contents that target at the higher-paying keywords to increase your average price per click and hence your AdSense income. You should find out which keyword variations for a topic pay more. Often the more specialized variations and phrases pay more than the generic terms.

You can also boost your AdSense income by reducing the occurrence of lower-paying ads. You can use AdSense competitive filter mechanism to filter out the ads that you don’t want to be shown on your AdSense web site. It is suggested by others that showing fewer ads on a page will result in higher-paying ads displayed on your AdSense web site. A lot of publishers report that their AdSense income increase if they remove ads completely from pages with few or no clicks. Again you have to test whether this strategy works in favor of you or not.

As you can see, it involves a lot of hard work if you want to make extra Google AdSense money. You need to put in your time and effort to make it happen.

AdSense Profit From Google AdWords

Advertisements collected through Google AdWords system are shown on AdSense websites. When an AdSense publisher starts to buy traffic through Google AdWords for his AdSense site, he becomes an AdSense arbitrager. AdSense arbitrage is one of the AdSense business strategies that publishers could implement to make AdSense profit.

Is AdSense arbitrage a fraud to Google? No, Google allows AdSense arbitrage. As a matter of fact, the more AdSense arbitrage, the more Google could make from AdWords.

The success of AdSense arbitrage depends on the amount spend on traffic and the profits AdSense arbitrager gets from AdSense so long the cost of buying traffic does not exceed the earnings from the AdSense.

AdSense arbitragers need to make good profit from AdSense to cover the cost. One way to boost AdSense profit is by creating contents with high paying keywords. These contents normally get ads that pay higher. Therefore, high paying keywords are necessary for a successful AdSense arbitrage.

Keyword research tools such as Digitalpoint Keyword Suggestion Tool are used to locate the most searched keywords. With these keywords, AdSense arbitragers can obtain a list of high paying keywords using Google AdWords. By maximizing bid for each keyword, arbitragers can obtain the estimated highest cost per click (CPC) for each keyword.

However, the estimated highest CPC of each keyword obtained from AdWords does not reflect the real competition for that keyword. The highest bid price could be raised by one advertiser whereas majority advertisers are bidding for the same keyword at lower price. Besides, the estimated highest CPC could not reflect the true CPC of each keyword at regional level. Cost per click in different regions can be different as the competition for the same keyword in each region varies. Nonetheless, based on this list of highest CPC, AdSense arbitragers are able to discover the potential market for arbitrage.

AdSense arbitragers will then build a website targeting a set of chosen high paying keywords. Proper use of meta tags, title text and good quality content would increase the relevancy of ads and hence help the website to get high paying ads.

Low paying keywords from the most searched keywords list are used in the AdWords campaign drive traffic to the new website. AdSense arbitragers can include as many low paying keywords as possible in AdWords campaign and start each keyword with a minimum bid.

Run the AdWords campaign for a week or two to get the average earning per click. Increase the bid price or broaden the low paying keywords list if it can increase your AdSense arbitrage profits. Many other form of paid traffic can be used for AdSense arbitrage. Many smaller pay per click search engines could bring decent traffic collectively for less money.

AdSense arbitrage depends on high click through rate (CTR). Well position and well blended-in ads will induce high click through rate. Quality contents that provide values will attract quality audiences. These targeted audiences are more likely to turn into customers for advertisers. The higher quality audience your website sends to advertiser’s site, the less likely it would be smart priced.

The success of arbitrage can be shattered by unpredictable click through rate and fluctuation of keyword value. The cost spent on AdWords could easily exceed the profit from AdSense. The arbitrage process has to be monitored closely and constantly.

To capitalize the efforts and money spent on paid traffic, other form of monetized techniques such as affiliate marketing or name capturing form should be used to target those non converted AdSense audiences. With these mechanisms in place, efforts and money spent on paid traffic would not be wasted.

Google AdSense Account Terminated - What Should You Do?

Once you have decided to take your marketing campaign to Google’s AdSense pay per click program, you agree to a number of rules including:

• No hidden pages. You must have a clear hierarchy and each page needs at least one link to get there.
• No broken links. If you link outside of your site, make sure you check your links often. No more than 100 links per page.
• When designing your site, create one that is helpful to a user; don’t design a page for search engines. Make sure you clearly define what your site is about.
• Your TITLE and ALT tags should be precise and descriptive.
• You need a site map to help users find what they are looking for if your menu doesn’t.
• No hidden text.
• No redirection of your site

Even if you follow all these design rules, you may still be at risk of losing your AdSense advertiser account or have temporarily been fined a penalty in the form of your ads being removed from rotation on other sites. The penalty may go away with time, but it’s best to double and triple check your site then file a re-inclusion request (instructions below.) Include in your request which changes you’ve made and that it won’t happen again.

Your competitors might have a plan that could get you banned. It’s called “click bombing” and it’s against Google’s policy.

Click bombing happens when someone, be it a competitor or not, repeatedly clicks the pay per click ad for a business in order to raise flags with Google. Google rates their ads based on relevance, so the more an ad is clicked, the more relevant it becomes, and the higher up the list it moves. This has made it very easy for business owners to move themselves up the relevance list, so Google countered this practice by red flagging any business that has a significant spike in AdSense hits. If the hits all trace back to the same IP address or addresses, the advertiser is removed for “invalid clicks”.

Finding out about this strength in Google’s search engine, sneaky competitors have started to exploit it by purposely clicking the competitions ad again and again, in order to ban the ad.

If this has happened to you, or if you’ve been banned for violation of any of the design or technological terms of your contract, you can sometimes have it overturned by contacting customer support. You can contact Google support by visiting http://www.google.com/support/bin/request.py. Make sure you type “Re-inclusion Request” in the subject of the email. Keep your request simple, short and to the point. No need to threaten Google that you’ll stop advertising with them or list how long you’ve been a customer.

It is imperative, though, that you run reports frequently and store the data outside of your Google account. This will help prove to Google that a click bombing happened should you be removed. You are not guaranteed a reversal, however. In fact, most pleas to Google to have a banned account go unheard.

If you don’t get a positive response from Google, you may want to check out some of the other pay per click programs, like Yahoo! Publisher Network or the many affiliate programs online.